Betfred Sportsbook got up to full speed this week, launching its Arizona betting apps to go along with the desktop site it released in January.
The company, which is partnered with We-Ko-Pa Casino Resort and the Fort McDowell Yavapai Nation, has operated under a soft launch since late January. Golden Nugget and the Kambi Group quietly launched in the same time frame.
Betfred began retail operations in the state in late November when they opened eight retail kiosks at the We-Ko-Pa Casino.
Betfred was one of 18 operators to receive a mobile sports betting license from the Arizona Department of Gaming in late August — one of 10 in partnership with an Arizona-based tribe.
What Betfred Brings to Arizona Marketplace
Betfred COO Bryan Bennett called Monday’s launch an exciting time for the company, as it allows them to move into a fast-growing sports betting market with ample room for growth.
Arizona announced nearly $500 million in handle when it released December sports betting numbers Tuesday.
"I could not be more excited to expand our Betfred Sports betting apps into the Arizona market," Bennett said in a company press release. "We look forward to offering customers in the entire state unique experiences that they can't access on any other platform. Our team has worked diligently to bring this to fruition."
Licensed Arizona sportsbooks had until March 8 to launch mobile operations or return their license to the state.
"Three months ago, the We-Ko-Pa Casino Resort and Betfred Sports introduced sports betting kiosks at our beautiful desert gaming destination, and most recently opened a temporary full-service sportsbook," We-Ko-Pa Casino-Resort General Manger Mary Ketterling said in the press release. "Adding mobile apps is one more way we can offer Arizonans an easy, user-friendly and unparalleled sports betting experience."
Where Arizona Sports Betting Market Stands
Hard Rock Sportsbook, Bally Bet Arizona and Betway each became operational in some fashion in late February, completing the launch of the original 18 state sports betting licensees.
Turf Paradise Racing announced last week it would partner with Unibet to offer retail betting at the race track and eight off-track-betting locations. Turf Paradise was denied a mobile betting license from the state but received a limited license to offer retail betting.
Unibet Arizona has a mobile license through the Fort Yuma-Quechan Tribe and operates a retail location at the Tribe’s Paradise Casino in Yuma.