SuperBook Sports Joins Arizona Sports Betting Market With Soft Launch

SuperBook Sports Joins Arizona Sports Betting Market With Soft Launch

By Christopher Boan

The week before Christmas has been a big one for the Arizona sports betting market, as SuperBook Sports became the latest operator to go live in the state.

The company, which announced last week it would have its Grand Opening in Arizona on Dec. 27-Jan. 3, had its soft launch in the state over the weekend.


SuperBook Sports and its partner the Fort Mohave Indian Tribe received one of 10 Arizona Department of Gaming sports betting licenses given to tribes. It became the seventh to launch.

Fubo Sportsbook, which is partnered with the Ak-Chin Indian Community, officially announced its Arizona launch Monday.

The final three tribes yet to launch sports betting operations are the Navajo Nation (no announced partner), San Juan Southern Paiute Tribe (Digital Gaming) and the Hualapai Tribe (Golden Nugget).


What to Know About SuperBook Sports

The newest Arizona betting apps operator is a Las Vegas-based company that was founded in 1993 and has expanded to markets in Colorado and New Jersey.

SuperBook Sport’s main claim to fame is its facility at Westgate in Las Vegas, which is billed as the world’s largest sportsbook.

The operator’s other retail facility is in Black Hawk, Colorado, where the company has a 7,000-square-foot operation nestled in the heart of the Rocky Mountains.

“We strive to ensure we are providing the best user experience possible; therefore, we go through a soft launch phase in each market we operate in, offering early adoption by friends, family and SuperBook Sports loyalists, limiting our marketing efforts,” SuperBook Sports head of marketing Kristin Mackey told BetArizona.com in an email. “We are in that phase now and will be proud to showcase a top-notch product during our grand opening phase the week of December 27.

“Anyone is welcome to sign up today and take advantage of our better odds and check out our odds boosts. We are just not marketing broadly to the public at this time.”


Who’s Hasn’t Launched in Arizona?

The list of licensed operators that has not launched operations in Arizona is getting smaller by the day, with a total of five left — the three aforementioned tribes, the Phoenix Mercury (Bally’s Arizona), and the Arizona Coyotes (partner to be determined).

The Coyotes have indicated they will have an operator up and running within the 180-day requirement set forth by the ADG.

Meanwhile, a company representative from Bally’s Arizona told BetArizona.com last week the operator still is planning to launch in early 2022.

Attempts to reach the Navajo Nation’s gaming commission and Golden Nugget were not successful.

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WRITTEN BY
BetArizona.com
Christopher Boan
Christopher Boan is the lead writer at BetArizona.com after covering sports and sports betting in Arizona for more than seven years, including stops at ArizonaSports.com, the Tucson Weekly and the Green Valley News.
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Christopher Boan is the lead writer at BetArizona.com after covering sports and sports betting in Arizona for more than seven years, including stops at ArizonaSports.com, the Tucson Weekly and the Green Valley News.
... Read More