Payment Service Paysafe partners with Bally Bet in Arizona Sports Betting Market

Payment platform Paysafe reached a deal Tuesday with Bally’s Corporation to provide services to the company’s new Arizona sports betting operation.

Bally Bet launched its Android app in Arizona this week, but has yet to launch an Apple app or its website in the state. Bally Bet received its license in Arizona through a partnership with the Phoenix Mercury.

According to the press release announcing the Paysafe/Bally’s partnership, the deal also covers the BallyCasino.com brand in New Jersey.

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What Paysafe Does

Paysafe is a 20-year-old payments company that employs more than 3,000 people over 12 global locations.

Beyond gaming, Paysafe supports payments for sports camps, wellness organizations and airlines.

Paysafe signed a deal with Betfred USA in September. According to Tuesday’s press release, Phase 2 of the Bally’s partnership will be an integration of the Paysafe technology in states beyond Arizona and New Jersey.

“The Bally’s brand has played a ubiquitous role in the evolution of American and global gaming for nearly 50 years, so we’re incredibly proud of our new partnership,” said Zak Cutler, CEO of North America iGaming at Paysafe, in the press release. “In the short term, we look forward to streamlining payment acceptance and improving Arizona and New Jersey customer conversions for Bally’s sports-betting and iCasino brands, as we extend the partnership into other states over the longer term.”

Gaming processing company PayNearMe was approved by the Arizona Department of Gaming to accept payments in September.

PayNearMe is partnered with FanDuel Sportsbook Arizona, BetMGM, BetFair and Caesars Sportsbook.

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A Look at Bally Bet

After its Arizona betting apps debut this week, Bally Bet is now live in Arizona, Colorado, Iowa, Indiana and Virginia.

Bally Bet is one of nine operators that has been licensed in the New York market, although it doesn’t expect to launch there until April.

“As we roll out our digital casino and betting products across North America, we know it is integral to do so in tandem with a first-rate payment processor,” said Adi Dhandhania, COO of North America for Bally's Interactive, in a press release. “This partnership with Paysafe is an important step in elevating the customer experience for all of our users.”

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