When it comes to national brand coffee shops, those in the Copper State prefer Starbucks over Dunkin’ Donuts, and it’s not really a close call.
Using data from Google Trends, StarbMag, and VinePair, BetArizona.com took a break from covering Arizona sports betting and determined if each state preferred Starbucks or Dunkin’ Donuts. BetArizona.com researched the number of Starbucks and Dunkin’ Donuts locations per 100,000 people and the search interest for “Starbucks near me” and “Dunkin’ Donuts near me” to create a weighted scoring system.
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Favorite Coffee Brand in Arizona
| Name | Stories Per 100K | Search Interest | Weighted Score |
| Starbucks | 7.5 | .88 | 4.19 |
| Dunkin’ | 1.41 | .12 | .765 |
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Starbucks Dominates in Arizona
In Arizona, there are 7.5 Starbucks stores per 100,000 people thanks to a total of 548 locations around the state. That leads to a search interest of 88% for “Starbucks near me” compared to just 12% searching for Dunkin’ Donuts, which only has 103 stores, or 1.41 stores per 100,000 people, by comparison. In wagering terms, Starbucks is as big a favorite in the state as the Cardinals Super Bowl odds make them a NFL longshot.
One way Starbucks makes a difference in Arizona is through its partnership with Arizona State University. The coffee company’s employees — called partners — are eligible for 100% tuition coverage for a first-time bachelor’s degree through ASU’s online programs. That goes for part-time and full-time partners.
The program extends one step further for partners who have served in the military. They are allowed to extend the tuition benefits to a qualifying family member, who then receives the same tuition benefits. Now, people around the country enrolled in Arizona State’s online program can take advantage of that, but the partnership with one of the state’s public universities shows the company’s large impact there.
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Author
Douglas Pils has been a sports journalist for 30 years in Texas, Arkansas and New York having worked for the San Antonio Express-News, the Associated Press, The Dallas Morning News and Newsday. He most recently ran the Student Media Department at Texas A&M for eight years.
